Bitte um Korrektur (part2)

[DOM]

Nachdem mir hier beim letzten mal so super geholfen wurde versuche ich s nochmal mit Teil 2. Ich weiss, dass manche "Gebilde" sich teilweise sehr holprig anhören, mir ist leider aber echt nichts besseres eingefallen. Vielen Dank vorab an alle fließigen Helfer!


Why should a web shop be used? Why should a company not use a web shop?

In many companies the use of a web shop offers a lot of advantages in contrast to the past situation. Referring on Ferguson, a huge advantage is that the costs for costumer support and costumer service can be reduced as the costumer informs itself in the shop by reading the given information or downloading the leaflet. Furthermore a web shop offers a very quick and easy way of shopping to the customer.
Another reason for using a web shop is that those shops are able to use personalised marketing says the author. Due to this special function it is possible to create customer-specific offers and so to increase the revenue. (Ferguson, 2000)

In spite of all the given reasons for using a web shop in the company it is also important that the reasons against a web shop have to be considered. Some companies have old business strategies. Those companies often get into the on-line business without noting that by the changed conditions the requirements for the enterprise change as well.
Another important point is that online the information search and comparisons between products are much easier for the customer than in the real life. So the customer becomes much more critical against the products of the company. According to a study 46% of the customers visit three to five websites, before they decide to buy one of the products in a web shop. That means a web shop is just recommendable when the company is able to impress the customer with a top-quality product. Furthermore a good customer service has to be given.

Advantages and disadvantages of a web shop



According to van Goor (et al) web shops offer a lot of advantages to a company concerning to economical aspects. A web shop gives the opportunity to satisfy individual customer wishes and so to increase the customer service. In addition to that selling via online shop offers the second advantage of raising the turnover by using personalised marketing.
But there are also advantages for the customers. As it is now possible to get information via internet customers can inform their self much easier and quicker.

However, on the other hand it is important to have a look at the disadvantages. Van Goor et al say that it is a significant disadvantage that web shops especially in the B2C branch cause an extreme increase of small orders and express shipping. According to a study the rising use of online shops leads to the fact that the companies that do collective delivery tend to concentrate on several smaller deliveries to the end customer. For example the logistic service provider Van Gent & Loos expects an increase of delivery addresses from 60.000 to 300.000 per day. (Van Goor et al , 2003)
Furthermore the use of a web shop leads to higher expectations of the costumer. Those are now able to do their shopping quicker than before. But nevertheless they do expect a fast delivery, sometimes even to a certain date. Another significant disadvantage is that the number of returns is increasing, especially in the B2C area. (Van Goor et al. 2003)

All those given aspects cause an increase of the logistical expense and so to increased logistic costs

[Delfino]

Nachdem mir hier beim letzten Mal so super geholfen wurde versuche ich es nochmal mit Teil 2. Ich weiss, dass manche "Gebilde" sich teilweise sehr holprig anhören, aber mir ist leider echt nichts besseres eingefallen. Vielen Dank vorab an alle fließigen Helfer!


Why should a web shop be used?
Why shouldn't a company use a web shop?

For many companies the use of a web shop to sell their products offers a lot of advantages in contrast to the situation in the past. According to Ferguson, a huge advantage is the opportunity to reduce the costs for costumer support and costumer service because/as the costumer informs himself by reading the information provided in the shop or downloading the linked leaflet for a more detailed specification. Furthermore a web shop offers the customer a very quick and easy way of shopping globally.
Another reason for using a web shop is that those shops are able to use personalised marketing says the author. Due to this special function it is possible to create customer-specific offers and thereby another chance to increase the revenue. (Ferguson, 2000)

In spite of all the given reasons for a company to use a web shop it is also important to consider the possible reasons against a web shop. First of all, there are some companies with old but nevertheless successful business strategies. Those companies often get into the online business without noting the changed conditions and requirements for the enterprise.
Another important point is that customers can use online search and comparisons websites which allow a much easier comparison of products and offers than they have in real life. So the customer becomes much more critical towards the products and services of any company. According to a study 46% of the customers visit three to five websites, before they decide to buy one of the products in a web shop. This means a web shop can only be successful when the company is able to impress the customer with a top-quality product. Furthermore, a good customer service has to be provided too.

Advantages and disadvantages of a web shop

According to van Goor (et al) web shops offer a lot of advantages to companies in regard to economical aspects. A web shop gives the opportunity to satisfy individual customer wishes (How? - Are you sure?)
and to increase the customer service. In addition to that selling via online shop offers the second advantage of raising the turnover by using personalised marketing.
But there are also advantages for the customers. As it is now possible to get information via internet customers can inform themselves much easier and more quickly.

However, it is important to have a look at the disadvantages too. Van Goor mentions as a a significant disadvantage that web shops especially in the B2C business cause an extreme increase of small orders and express shipping. According to a study the rising use of online shops leads to the fact that the companies that do collective delivery tend to concentrate on several smaller deliveries to the end customer. For example the logistic service provider Van Gent & Loos expects an increase of delivery addresses from 60.000 to 300.000 per day. (Van Goor et al , 2003)
Furthermore, the use of a web shop leads to higher expectations by the costumer. Those who are now able to do their shopping quicker than before. They all expect a fast delivery and sometimes specify even a certain date. Another significant disadvantage is that the number of returns is increasing too, especially in the B2C area. (Van Goor et al. 2003)

All those given aspects cause an increase of the expenses by increased logistic costs.

[Duckduck (Contributor)]

Nachdem mir hier beim letzten Mal so super geholfen wurde versuche ich es nochmal mit Teil 2. Ich weiss, dass manche "Gebilde" sich teilweise sehr holprig anhören, aber mir ist leider echt nichts besseres eingefallen. Vielen Dank vorab an alle fließigen Helfer!


Why should a web shop be used?
Why shouldn't a company use a web shop?

For many companies the use of a web shop to sell their products offers a lot of advantages in contrast to the situation in the past. According to Ferguson, a huge advantage is the opportunity to reduce the costs for costumer support and costumer service because/as the costumer informs himself by reading the information provided in the shop or downloading the linked leaflet for a more detailed specification. Furthermore a web shop offers the customer a very quick and easy way of shopping globally.
Another reason for using a web shop is that those shops are able to use personalised marketing says the author. Due to this special function it is possible to create customer-specific offers and thereby another chance to increase the revenue. (Ferguson, 2000)

In spite of all the given reasons for a company to use a web shop it is also important to consider the possible reasons against a web shop. First of all, there are some companies with old but nevertheless successful business strategies. Those companies often get into the online business without noting the changed conditions and requirements for the enterprise.
Another important point is that customers can use online search and comparisons websites which allow a much easier comparison of products and offers than they have in real life. So the customer becomes much more critical towards the products and services of any company. According to a study 46% of the customers visit three to five websites, before they decide to buy one of the products in a web shop. This means a web shop can only be successful when the company is able to impress the customer with a top-quality product. Furthermore, a good customer service has to be provided too.

Advantages and disadvantages of a web shop

According to van Goor (et al) web shops offer a lot of advantages to companies in regard to economical aspects. A web shop gives the opportunity to satisfy individual customer wishes (How? - Are you sure?)
and to increase the customer service. In addition to that selling via online shop offers the second advantage of raising the turnover by using personalised marketing.
But there are also advantages for the customers. As it is now possible to get information via internet customers can inform themselves much easier and more quickly.

However, it is important to have a look at the disadvantages too. Van Goor mentions as a a significant disadvantage that web shops especially in the B2C business cause an extreme increase of small orders and express shipping. According to a study the rising use of online shops leads to the fact that the companies that do collective delivery tend to concentrate on several smaller deliveries to the end customer. For example the logistic service provider Van Gent & Loos expects an increase of delivery addresses from 60.000 to 300.000 per day. (Van Goor et al , 2003)
Furthermore, the use of a web shop leads to higher expectations by the costumer. Those who are now able to do their shopping quicker than before. They all expect a fast delivery and sometimes specify even a certain date. Another significant disadvantage is that the number of returns is increasing too, especially in the B2C area. (Van Goor et al. 2003)

All those given aspects cause an increase of the expenses by increased logistic costs.

Hallo Beide,
da Delfino es ja so prima korrigiert hat, gehe ich da jetzt gar nicht mehr drüber. Aber bitte schau doch noch mal nach, Du hast wieder einige Male "costumer" statt "customer" geschrieben, das fiel mir eben auf.

Good luck says
Duckduck

[Delfino]

@Duckduck
Danke für den Hinweis auf den Wiederholungsfehler im Originaltext. Den Fehler hatte ich echt übersehen.
Deine Korrekturen sind immer willkommen...

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According to Ferguson, a huge advantage is the opportunity to reduce the costs for customer support and customer service because/as the customer informs himself by reading the information provided in the shop or downloading the linked leaflet for a more detailed specification.
...
Furthermore, the use of a web shop leads to higher expectations by the customer.
...

[DOM]

ich mach euch noch total kirre mit meiner costumer/customer problematik