Please correction. (sprachlich)

[Aniya]

Competitive Analysis

As mentioned in the Profile of the target market also tourists belong to our intended target market. Since there are no comparable competitors in the Philippines we focus on (foreseen) competitors in south-east Asia, which could also attract tourists.

The following table shows aspects we considered to be the most important to be compared: Place, Product, Price and IMC-Methods in general, which means all methods we could find out in the Internet. The Internet is supposed to be the most important information source for our target market. We can conclude that our target market will mainly get their information through this media so we can compare all the information we can get there about the events of the competitors.

The places of those three events are tourist places so they supposed to be quite attractive.

Whereas the event of Macau International Fireworks Displays Contest and Danang International Fireworks Competition are quite similar to the Phlippines International Pyromusical Competition, Seoul International Fireworks Festival is different, because it doesn’t concern a competition among firework companies. It remains questionable how they attract international firework companies, if they don’t offer any appeals (anreiz) to take part in the event.

Probably because of strategic considerations the prized for the tickets are not communicated through internet. This makes impossible to compare them.

Additionally no event of the competitors has its own homepage. This makes it more difficult to find more bundled information. In this case Viral marketing used in travelblogs and social networks seems to be the most important method to merchandize the events for tourists. Also very important are travel homepages and reports.

In order to attract tourists Photo Contests or special activities for visitors are offered. Seoul International Fireworks Festival even has a broadcast service on radio and a life broadcast on internet. The advantage is that you can reach more costumers and it’s convenient for them so it could increase the popularity. Even potential visitors from abroad have the possibility to watch the event. On the other hand this could have effects on the profit because some people won’t go to the event anymore if they can watch it at home.

The duration of the events differ from each other. If the event runs only one day, a good IMC campaign is essential because the success depends on only one day. But considering the financial aspects, an one-day event saves the budget.

If the event runs several days word of mouth is getting more important. Apart from a good IMC campaign it is more important that the visitors were satisfied with the event so they’ll recommend it to others.

[Delfino]

Analysis of competitors

As mentioned in the profile of the event(s) tourists also belong to our intended target market. Since there are no comparable competitors in the Philippines we focus on foreseen competitors in south-east Asia, which could also attract many tourists.

The following table shows aspects we considered to be the most important to be compared: the product, its location, its price and the IMC-Methods in general, which means all methods we could find on the Internet. These days the Internet is supposed to be the most important information source for everyone. Therefore we can conclude that our target market will mainly get their information through this media.
So we can compare all the information available to the customers about the events of our competitors too.

The locations of those three main events are well known tourist sites.
So they are supposed to be very attractive.

Whereas the event of the Macau International Fireworks Displays Contest and the Danang International Fireworks Competition are quite similar to the Philippines International Pyromusical Competition. The Seoul International Fireworks Festival is rather different, because it does not concern a competition among firework companies. It remains questionable how they attract international firework companies, if they don't offer any incentives to take part in these events.

Strategic considerations probably lead to the fact that the prizes of the tickets are not communicated through the Internet yet.
This makes it currently impossible to compare them.

Additionally none of these events of our competitors has its own dedicated homepage. This makes it more difficult to find further information. In this case viral marketing used in travelblogs and social networks seems to be the most important method to advertise these touristic events. Well-known travel homepages and other reports are very important too.

In order to attract more tourists photo contests or other special activities for visitors are offered. The Seoul International Fireworks Festival is broadcasted on radio and available via a live broadcast on the Internet. The main advantage is that you can reach more costumers and it is very convenient for them. So it could increase the popularity because some potential visitors from abroad can use this possibility to watch the event too. On the other this could have negative effects on the profit when people do not attend an event if they can watch it at home.

The duration of these events differs from each other. If the event lasts only one day, a good IMC campaign is essential because the success depends on the amount of visitors on this day only. But considering the financial aspects a one-day event can reduce the necessary budget.

If the event runs for several days the advertisement by word of mouth is getting more important. Apart from a good IMC campaign it is then much more important that the visitors were truly satisfied with the event. This will motivate them to recommend it to others.

Internet or internet - both spellings are used and correct,
but you should be consistent in your text...