Advertisement description

[crina_00]

Hey, ich (10. Klasse) muss als Hausaufgabe ein eigenes Werbeplakat erstellen und einen Text dazu schreiben, in dem ich ekläre, was ich mir bei den einzelnen Punkten gedacht habe. Da wir als letztes Thema Umweltverschmutzunghatten, habe ich mich für eine Bio Lebensmittelmarke entschieden. Da das benotet wird, wäre ich super dankbar, wenn sich das einer von Euch mal angucken und korrigieren könnte. gerne auch Verbesserungsvorschläge:)
1. Product-Attractive product name?
My advertisement promotes an environmentally-friendly food brand, which is called "Bionica". I chose this name because of its reference to the word "bilogical" which is often associated with environment pollution.
2. Target group
The target group of the Bionica advertisement consists of ecology-minded people, who are fond of animals. This group of people is often willing to try biological products and to pay a higher price for it. Bionica products offer them the possibility to redound to the seaanimals' protection. 
3. Message
The Bionica advertisement inform about our immense plastic use and its terrible impacts on our environment. It tries to raise the observer's awareness of environment protection. Furthermore, the advertisemnet promise that the customer is able to protect the suffering animals by using Bionica products
4. Slogan
I chose the slogan "Save the animals, use Bionica products" to promote the environmentally friendly food brand, because it expresses the major aspect of the brand. Bionica wants to protect the suffering marine animals by reducing the use of plastic packings. This message is presented by the slogan in a short and memorable way.
5. To attract the reader's attention, I used a picture of a sick fish with a sad facial expression. This image represents all the marine animals who have to suffer from the plastis use's impacts on our seaworld. By using this picture, I want to evoke the observer's pity on the animals. Therefore I induce him to buy some Bionica products.
6. Copy
The advertisement contains a body copy, which provides some backgroung information about the topic "environmentally pollution by plastic waste". The text inform the reader about our annual plastic use, as well as its awful marine pollution. By giving this information, the whole advertisement appears more reliable and important. As a consequencethe reader will be willing to try the product.
7. Structure/ Layout
The advertisement attracts the reader's attention by the striking and bright colours of the fish and the brand name. These colours form a contrast to the other text and the background, which are black and white. Only the word "plastic" is written in red capital letters to underline its terrible impacts on our environment. To make the advertisement visible from a distance, I decided to choose a large font size for the slogan and the brand name.  As an exeption, the body copy is designed with smaller letters, becaus eit should only be visible for people, who are really interested in the product.

Body copy:
Each year, 230 millions of plastic is produced without respecting the terrible impacts on our environment. 46.000 pieces of plastic are swimming in one square kilometre. This plastic waste takes the life of thousands of marine animals. We really have to fight aganist it and reduce our use of plastic!

[Keswick (Contributor)]

Hey, ich (10. Klasse) muss als Hausaufgabe ein eigenes Werbeplakat erstellen und einen Text dazu schreiben, in dem ich erkläre, was ich mir bei den einzelnen Punkten gedacht habe. Da wir als letztes Thema Umweltverschmutzung hatten, habe ich mich für eine Bio Lebensmittelmarke entschieden. Da das benotet wird, wäre ich super dankbar, wenn sich das einer von Euch mal angucken und korrigieren könnte. gerne auch Verbesserungsvorschläge:)

1. Product-Attractive product name?
My advertisement promotes an environmentally-friendly food brand, which is called "Bionica". I chose this name because of its reference to the word "biological" which is often associated with environmental pollution.

2. Target group
The target group of the Bionica advertisement consists of ecology-minded people, who are fond of animals. This group of people is often willing to try biological products and to pay a higher price for them. Bionica products offer them the possibility to redound to the sea animals' protection. (oder: redound to the protection of sea animals)

3. Message
The Bionica advertisement informs about our immense plastic use and its terrible impact on our environment. It tries to raise the observer's awareness of environment protection. Furthermore, the advertisement promises that the customer is able to protect the suffering animals by using Bionica products.

4. Slogan
I chose the slogan "Save the animals, use Bionica products" to promote the environmentally friendly food brand, because it expresses the major aspect of the brand. Bionica wants to protect the suffering marine animals by reducing the use of plastic packings. This message is presented by the slogan in a short and memorable way.

5. To attract the reader's attention, I used a picture of a sick fish with a sad facial expression. This image represents all the marine animals who have to suffer from the impact of plastic on our oceans. By using this picture, I want to evoke the observer's pity on the animals. Therefore I induce him to buy some Bionica products.

6. Copy
The advertisement contains a body copy, which provides some background information about the topic "environmental pollution by plastic waste". The text informs the reader about the amount of plastic we use annually, as well as the marine pollution caused by plastic. By giving this information, the whole advertisement appears more reliable and important. As a consequence, the reader will be willing to try the product.

7. Structure/ Layout
The advertisement attracts the reader's attention through the striking and bright colours of the fish and the brand name. These colours form a contrast to the other text and the background, which are black and white. Only the word "plastic" is written in red capital letters to underline its terrible impacts on our environment. To make the advertisement visible from a distance, I decided to choose a large font size for the slogan and the brand name.  As an exception, the body copy is designed with smaller letters, because it should only be visible for people, who are really interested in the product.

Body copy:
Each year, 230 millions of plastic (hier fehlt etwas 230 million tons of plastic products) are produced without taking into consideration the terrible impact on our environment. 46.000 pieces of plastic are swimming in one square kilometre of ocean. This plastic waste takes the life of thousands of marine animals. We really have to fight against it and reduce our use of plastic!